Social · SEO · Local Marketing
New Leaf Cannabis committed to community-first dispensary marketing in a heavily regulated category. Result: a compliant, community-rooted presence across two locations and all digital channels.
Client
New Leaf Cannabis
Scope
Social, SEO, and local marketing
Locations
Two, Fall River, Massachusetts
Context
Adult-use, 21+, regulated
New Leaf is a community dispensary with two locations in Fall River, Massachusetts. The brand is local, rooted, and adult-use. The category it operates in removes nearly every marketing lever other brands rely on. Massachusetts holds licensed operators to strict standards on what can and cannot be said in public channels.
The work was to build a real presence without those levers. No shortcuts, no claims, no language the regulations prohibit. The goal was a brand the Fall River community recognizes and trusts, expressed through channels that stay firmly inside the rules at all times.
Every post, page, and listing was built around the regulations before it was built around the brand. Compliance was the starting constraint, not a final check.
A compliant content system running across both Fall River locations.
A locally optimized search presence for both storefronts.
A community engagement framework rooted in the local audience.
A consistent brand presence across every digital channel.
A regulatory review workflow that keeps every channel inside the rules.
All marketing was built to align with Massachusetts Cannabis Control Commission standards under 935 CMR 500.105(4), including responsible, 21+ adult-use framing and audience targeting.