Brand Identity · Visual System · Investor Relations · Product and Technology Strategy · Go-to-Market Planning
Noticed App committed to building a talent marketplace worthy of serious talent. Result: brand, product strategy, and investor narrative built in parallel.
Client
Noticed App
Scope
Brand, product, and investor build
Engagement
Identity to closed beta
Markets
Miami, Texas, Boston, New York
Noticed is a dual-mode talent marketplace. The same app serves Talent and Hosts, and each side needs to feel like the product was built for them alone. That tension defined the work. Build one identity that reads as credible to talent who take their craft seriously, and to the people booking them.
The brand could not look like a side hustle. Noticed was preparing for investors and an iOS launch across Miami, Texas, Boston, and New York, all while running a closed beta. That meant the brand, the product story, and the investor narrative had to be ready at the same moment. None could wait for the others to catch up.
Brand, product, and capital were treated as one architecture. Each decision had to hold up to talent, to Hosts, and to investors at once.
A single brand identity that holds across Talent and Host modes.
A scalable visual system ready for an iOS product environment.
An investor narrative aligned to the product roadmap.
A go-to-market framework spanning four launch markets.
A closed beta launched on iOS with the full system in place.